Overview
Course Description
🧩 About the Course:
Digital Marketing is the art and science of promoting products or services using digital platforms such as search engines, social media, email, and websites. This course is designed for self-learning, allowing learners to study at their own pace with flexible access to materials, case studies, and practical exercises. It aims to equip participants with real-world skills to create and manage effective online marketing campaigns.
📚 Topics Covered:
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing (Facebook, Instagram, LinkedIn, etc.)
Email Marketing
Content Marketing
Analytics & Performance Tracking
Digital Strategy & Planning
🎯 Learning Outcomes:
By the end of this course, learners will be able to:
Understand the core concepts and tools of digital marketing.
Plan and execute multi-channel digital campaigns.
Analyze and optimize marketing performance using key metrics.
Develop audience-targeted content and advertising strategies.
Increase brand visibility and online engagement effectively.
Course Content
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