Digital Marketing

Digital Marketing

Digital Marketing is the art and science of promoting products or services using digital channels such as search engines, social media, email, and web

8 Lessons
60hr
0 Students
4
0 Rating
Overview
Course Description

🧩 About the Course:

Digital Marketing is the art and science of promoting products or services using digital platforms such as search engines, social media, email, and websites. This course is designed for self-learning, allowing learners to study at their own pace with flexible access to materials, case studies, and practical exercises. It aims to equip participants with real-world skills to create and manage effective online marketing campaigns.

📚 Topics Covered:

  • Introduction to Digital Marketing

  • Search Engine Optimization (SEO)

  • Pay-Per-Click Advertising (PPC)

  • Social Media Marketing (Facebook, Instagram, LinkedIn, etc.)

  • Email Marketing

  • Content Marketing

  • Analytics & Performance Tracking

  • Digital Strategy & Planning

🎯 Learning Outcomes:

By the end of this course, learners will be able to:

  • Understand the core concepts and tools of digital marketing.

  • Plan and execute multi-channel digital campaigns.

  • Analyze and optimize marketing performance using key metrics.

  • Develop audience-targeted content and advertising strategies.

  • Increase brand visibility and online engagement effectively.

Course Content
Note
Introduction to Digital Marketing

  • Learning Objectives:

  • Introduction to Digital Marketing

    10.00%
Search Engine Optimization (SEO)

  • Learning Objectives:

  • Search Engine Optimization (SEO)

    10.00%
Pay-Per-Click Advertising (PPC)

  • Learning Objectives

  • Pay-Per-Click Advertising (PPC)

    10.00%
Social Media Marketing (SMM)

  • Learning Objectives:

  • Social Media Marketing (Facebook, Instagram, LinkedIn, etc.)

    10.00%
Email Marketing

  • Learning Objectives:

  • Email Marketing

    10.00%
Content Marketing

  • Learning Objectives:

  • Content Marketing

    10.00%
Analytics & Performance Tracking

  • Learning Objectives:

  • Analytics & Performance Tracking

    20.00%
Digital Strategy & Planning

  • Learning Objectives:

  • Digital Strategy & Planning

    20.00%

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About the Instructor
Instructor
4.5
5 Courses
28 Sections
200 Hours
8 Students

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IDR 39,000,000.00

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Includes

  • Course Number: CS204
  • Class Run: 2026
  • Class Start: May 14, 2025
  • Class End: May 14, 2026
  • Enroll Start: May 14, 2025
  • Enroll End: May 14, 2026
  • Hours Effort: 60
  • Language: English
  • Level: advanced